Maple Leafs Sports and Entertainment (MLSE) has unveiled its ambitious $350 million 'Reimagination Project' for Scotiabank Arena, the home of the Maple Leafs and the Raptors. As the venue approaches its 25th anniversary, this multi-phase renovation aims to redefine the fan experience, from concourses and suites to retail and food services.
Phase 1: Completed Renovations
- 200 Level Suites
The 200 level suites have been completely remodeled to offer a more luxurious experience. With new finishes and enhanced in-suite technology, these suites are designed to provide a premium viewing experience.
- Mastercard Lounge
The all-new Mastercard Lounge is a shared members space overlooking the bowl from the south-west corner of the 200 Level. It offers a premium viewing and dining experience, setting a new standard for in-arena luxury.
- Concession Marketplaces
Two new concession marketplaces have been added, featuring Amazon’s Just Walk Out technology. This allows fans to grab their snacks and drinks without waiting in line, making the food and beverage experience more convenient.
- Art Installations
The 200 level now also features 76 unique pieces of art, adding a touch of culture to the sports venue. These art pieces were selected via an open call to artists, making it a community-involved initiative.
"Scotiabank Arena is going to be 25 years old next February, and over those 25 years, we've certainly renovated select areas as the need has arisen. But we got to a place where we felt -- mostly for the benefit of the fans who are coming here to enjoy the Leafs and Raptors and live music -- that it was time to elevate the experience."
MLSE's chief venues & operations officer | Nick Eaves
Phase 2: Upcoming Renovations
- 100 Level Concourse
Toronto Sun states that the 100 level concourse will undergo a full renovation, featuring a new contemporary design. Modernized concession stands will transform into grab & go style markets, offering a frictionless experience for fans.
- Real Sports Apparel Expansion
An additional retail store for Real Sports Apparel will be added to the 100 Level concourse. This expansion aims to offer an extended sports merchandise and fan shopping experience.
- Hot Stove Restaurant
The Hot Stove restaurant on the 200 Level will be refreshed with a new entrance and contemporary steakhouse design. It will be open to all ticket holders for pre-event and event dining.
- Tunnel Club
An all-new Tunnel Club on the Event Level will offer an exclusive view of players entering the bowl from the locker room. This club will feature high-end design and finishes, providing a unique and intimate experience for members.
Technology Integration
LED technology will be used to create a digital canvas on parts of the concourse ceiling. This will allow for flashy visuals related to that evening's entertainment, enhancing the overall fan experience.
Premium Experience
Membership in the new Mastercard Lounge starts at $60,000 and includes all Maple Leaf and Raptor regular-season games plus the first round of playoffs. A renovated 200 level private suite, which accommodates 12 people for all games, costs over $500,000 per year. These premium offerings are designed to provide an unparalleled experience for fans who want more than just a seat in the arena.
Economic Impact
The project represents a significant investment in Toronto's downtown area, creating jobs and boosting the local economy. It's not just a facelift for the arena but a revitalization of the surrounding community.
Future Vision
Beyond the 100 and 200 levels, future plans include a complete design reinvigoration of the 300 Level concourse and the addition of dedicated artist and talent spaces for a premium backstage experience. These improvements aim to position Scotiabank Arena as a top-ranked live events venue globally.
Conclusion
The Scotiabank Arena's Reimagination Project is not just a facelift; it's a comprehensive overhaul that will require a wide range of construction skills and specialties. As the project moves forward, it will undoubtedly become a landmark case study in how to successfully modernize a multi-purpose venue. So, whether you're a subcontractor, a supplier, or a construction manager, keep your eyes on this project—it's one you won't want to miss.
