Blog | Databid

Hotel Renovations to convert Old Conrad Hotel in River North

Written by Judy Lamelza | Apr 6, 2024 3:21:02 PM

The transformation of 101 E. Erie St., once home to the Conrad Hotel, into the new Marriott Residence Inn, signifies a noteworthy shift in Chicago's River North landscape. Spearheaded by the joint venture of Prime Group and Wanxiang America Real Estate Group, this project encapsulates the dynamic nature of urban redevelopment and the resurgence of the hospitality sector in the city’s architectural tapestry.

 

Architectural and Design Philosophy

The project aims to preserve the distinctive orange travertine marble in the lobby, maintaining a link to the building's historical essence. However, the interior will see a complete overhaul with new furniture and decor, aiming to blend luxury with comfort. The design philosophy extends to the exterior, where the building's facade will be revamped to resonate with the sophisticated branding of Marriott Residence Inn, while also complementing the urban fabric of River North.

 

Construction Overview and Technical Innovations

The renovation process entails a comprehensive "major redo" of the existing structure. Every facet of the building is under scrutiny and will include:

 

 - Installation of new elevator cabs

 - "Yacht-style" kitchens in each room

 - Two restaurants

 - Rooftop bar

 

Sustainable Building Practices

Crain's Chicago Business states that sustainability is a key consideration in the renovation. The development team is committed to implementing green building practices, from energy-efficient lighting and HVAC systems to water-saving fixtures, ensuring the project not only revitalizes the space but does so with a reduced environmental footprint.

 

"We are taking a five-star hotel and converting it to a luxury extended-stay product. It's going to be a very high-end Residence Inn."

Developer | Michael Reschke

 

Economic and Community Impact

The project's economic ripple effect is significant, promising to create numerous construction jobs and permanent positions once the hotel is operational. The inclusion of two restaurants and a rooftop bar, collectively known as the 101 Club, is poised to become a culinary destination, further stimulating local economic activity and offering new social spaces for both residents and visitors.

 

Challenges and Opportunities

One of the paramount challenges in redeveloping a former five-star hotel into a luxury extended-stay facility is balancing the need for extensive upgrades with the preservation of the building’s iconic elements. This challenge provides an opportunity for innovative construction techniques and materials that can facilitate this transition while adhering to budgetary and time constraints.

 

Community and Stakeholder Engagement

Engaging with the local community and stakeholders is crucial for the project's success. Feedback from these groups will inform the development process, ensuring that the new Marriott Residence Inn not only serves as a beacon of luxury hospitality but also as a community asset that resonates with the neighborhood's character and needs.

The redevelopment of 101 E. Erie St. into the Marriott Residence Inn is more than just a construction project; it represents a strategic investment in the future of Chicago’s River North area. For construction professionals, this project offers a case study in adaptive reuse, sustainable development, and the intricate balancing act of modernizing a space while honoring its historical significance. As the project moves forward, it stands as a testament to the transformative potential of urban renewal initiatives, particularly in post-pandemic recovery efforts.